Jennifer Perna (Owner and Founder, Fulton Market Consulting)
Heidi Brice (Director of Sales, Puff 'n Stuff)
Margaret Brower (CEO & Founder, Rainmaker Sales & Marketing)
Colbért Callen (Director of Sales, Footers Catering)
Jonathan Jennings (Executive Vice President and President of ICA, Connecticut Wedding Group)
Location: Grand Ballroom H
Date: Tuesday, February 25
Time: 4:00 pm - 5:00 pm
Pass Type: All Access, CS Conference Pass, CS Premium Pass, Combined CS/TSE Conference Pass
Track: CS-Sales, CS-Leadership & Professional Development
Associations and Accreditations: ICA-approved, LCA member
Vault Recording: TBD
Audience Level: Intermediate
For the fifth consecutive year, this power panel of sales leaders will discuss the opportunities and challenges facing catering sales leaders and their teams today. The market has shifted and control is in the buyers hands. Catering salespeople are often too reactive. Let's get back to the basics of SELLING catering. The conversation will include teaching your team how to read and talk to a client on that first call, how to define the value of what you are selling and how to develop a strong connection with that the client to keep coming back year after year.