As founder of Cali BBQ Media, Shawn Walchef (@shawnpwalchef) helps brands leverage the new B2B Creator Economy with Smartphone Storytelling. His restaurant Cali BBQ (@calibbq) opened in 2008 and has multiple locations in San Diego, including at Snapdragon Stadium and the Navy Exchange. Shawn is the host of multiple digital series, including Toast's Family Style show. His Restaurant Influencers video podcast published by Entrepreneur Media has reached more than 30 million people since debuting in 2022. As a keynote speaker and industry leader, he has influenced lots of people to start creating their own B2B content and improving their digital presence. Shawn's strategies have led to Cali BBQ Media (@calibbqmedia) being featured by the Wall Street Journal, Bloomberg, New York Times, Eater, and other local and national media outlets.