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Earn CMP credits!
ALL education sessions at this year's conference are approved by The Events Industry Council to count toward your CMP certification. Keep your professional status up-to-date while enjoying and learning from this incredible lineup of speakers.
Duce Raymond (Director of Culinary, Sweet Baby Rays Catering)
Shawn Walchef (Founder, Cali BBQ Media)
Location: Floridian B
Date: Tuesday, February 25
Time: 4:00 pm - 5:00 pm
Pass Type: All Access, CS Conference Pass, CS Premium Pass, Combined CS/TSE Conference Pass, TSE Conference Pass, TSE Premium Pass
Track: Bridge (All pass holders)
Associations and Accreditations: CSEP-approved
Vault Recording: TBD
Audience Level: All
In their presentation, Duce Raymond, the Managing Partner and Culinary Director of SBR Events Group and Shawn Walchef, founder of Cali BBQ Media will share their expertise on leveraging social media to build a powerful brand presence. Attendees will learn how to create engaging content that resonates with audiences and drives brand loyalty. Duce and Shawn will provide actionable insights and strategies on how to use platforms like TikTok, Instagram, and YouTube to transform your business from being just another commercial to becoming a show that people love to follow.
Key topics include:
• Crafting authentic and compelling narratives that highlight your brand's unique story.
• Engaging with your audience through interactive content and community building.
• Utilizing analytics to track performance and refine your social media strategies.
• Real-world examples of successful social media campaigns and lessons learned from the trenches.