Tiffany Rose Goodyear, CEO, Scentex
When it comes to understanding and leveraging the power of scent, Tiffany Rose Goodyear is an expert. Her groundbreaking approach to using scent to enhance experiences and events has led to collaborations with corporate clients and event planners across the nation. The result? Unparalleled engagement and storytelling in the eyes and noses of guests who enjoy Tiffany’s first-of-their-kind, fully immersive, and customized sensory-based events. Tiffany began incorporating sensory elements into her work long before launching Scentex. While a marketing consultant, she created the first-ever scented piece of art for the Denver International Airport. Later, after opening the Denver-based catering company, Yours Truly Cupcake, she took her story-driven sensory marketing to the next level by curating branded experiences and edible libations for clients like Neiman Marcus, Pernod Ricard, Kate Spade, and Louis Vuitton. Her original approach gained the attention of local media outlets like Colorado Expression, Denver Life Magazine, and Denver Business Journal.