Catersource + The Special Event is part of the Informa connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

 

Science of Scent: An Olfactory Exploration Through the Life of an Event

Tiffany Rose Goodyear  (CEO, Scentex)

Location: Ignite Stage 1

Date: Thursday, February 27

Time: 10:30 am - 11:15 am

Pass Type: All Access, CS Conference Pass, CS Premium Pass, Combined CS/TSE Conference Pass, Exhibit Hall Only, TSE Conference Pass, TSE Premium Pass

Track: TSE-Trends & Design

Associations and Accreditations: CSEP-approved

Vault Recording: TBD

Audience Level: All

Diving deep into the depths of the limbic system we will discuss how taste and smell effect the human experience. Using the story of an event from invitation to parting gift; each touchpoint of the event will be discussed in light of stimulating scent and taste. Using real world examples, I will educate on how and why scent and taste has such an important effect on who we are as human beings and how exploring that within an event will delight guests and create a deeper impact and a more memorable experience.