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March 2-5, 2026
Los Angeles Convention CenterLos Angeles, CA

Catersource + The Special Event Schedule 2026

Transparent Pricing, Maximum Profit: The New Playbook for Event Professionals

Sylvain Gregoire  (Vice-President, Senik Group)

Sebastien David  (CEO, Senik Group)

Date: Tuesday, March 3

Time: 10:00 am - 11:00 am

Pass Type: All Access, Combined CS/TSE Conference Pass, TSE Conference Pass - Get your pass now!

Track: TSE-Business, Financials & Operations, TSE-Sales & Marketing

Vault Recording: TBD

Audience Level: All

Your Pricing: Sharp Strategy or Dusty Relic? Whether you're new to the game or a seasoned pro, pricing in the event world can make or break your business. So… is your pricing still working for you—or has it been collecting dust?

In this fast-paced and unfiltered session, Sébastien and Sylvain, our dynamic duo, will unpack powerful ways to make money—including hourly, fixed fee, and hybrid models (yes, like a proper cocktail: balanced, bold, and profitable). They'll dive into mark-ups, how to avoid the pitfalls of kickbacks, when (and how) to offer discounts, and most importantly, how to present your pricing with clarity and confidence in your proposals. They'll also shine a spotlight on one non-negotiable principle: transparency. Clear and honest fee structures aren't just ethical—they're a competitive edge. Clients can sense grey zones a mile away. When you own your numbers, you build trust—and trust builds business.

Expect real talk, sharp formulas, and a few spicy examples of what not to do. No fluff, no filler—just proven strategies to price smarter, earn better, and elevate your professional value. If you're ready to ditch guesswork and start pricing like a pro, this session is for you.