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To Trend or Not to Trend? Current Wedding Cake Styles

Ron Ben-Israel  (Owner, Ron Ben-Israel Cakes)

Location: Floridian B

Date: Tuesday, February 25

Time: 1:15 pm - 2:00 pm

Pass Type: All Access, CS Conference Pass, CS Premium Pass, Combined CS/TSE Conference Pass, TSE Conference Pass, TSE Premium Pass

Track: Bridge (All pass holders)

Vault Recording: TBD

The definition of a "trend" is simply “what’s hip or popular at this point in time.” While a unique, original concept can set a designer apart and define their brand, trends can quickly become oversaturated, leading once-innovative ideas to feel commonplace.

In this session, Ron will explore popular cake trends that were once considered "hot" but have since fallen out of favor. We’ll take a look at the current and emerging styles in wedding cakes, and discuss the balance between maintaining a strong brand identity and adapting to customer preferences.