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Earn CMP credits!
ALL education sessions at this year's conference are approved by The Events Industry Council to count toward your CMP certification. Keep your professional status up-to-date while enjoying and learning from this incredible lineup of speakers.
Ron Ben-Israel (Owner, Ron Ben-Israel Cakes)
Location: Floridian B
Date: Tuesday, February 25
Time: 1:15 pm - 2:00 pm
Pass Type: All Access, CS Conference Pass, CS Premium Pass, Combined CS/TSE Conference Pass, TSE Conference Pass, TSE Premium Pass
Track: Bridge (All pass holders)
Vault Recording: TBD
The definition of a "trend" is simply “what’s hip or popular at this point in time.” While a unique, original concept can set a designer apart and define their brand, trends can quickly become oversaturated, leading once-innovative ideas to feel commonplace.
In this session, Ron will explore popular cake trends that were once considered "hot" but have since fallen out of favor. We’ll take a look at the current and emerging styles in wedding cakes, and discuss the balance between maintaining a strong brand identity and adapting to customer preferences.