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The Power of Emotion in Experiential Event Design: Creating Events that Leave a Lasting Impression

Jeniffer Bello  (President, JB Experiences)

Location: 18C

Date: Thursday, February 15

Time: 2:00 pm - 2:45 pm

Pass Type: All Access, Combined CS/TSE Education Pass, TSE Conference Pass, TSE Premium Pass - Get your pass now!

Track: TSE-Trends & Design, TSE-Event Mgmt & Production

Vault Recording: TBD

Audience Level: All

We will delve into the realm of emotional design and explore how it can be harnessed to create experiential events that leave a profound and lasting impression on attendees. Drawing from the fields of psychology, design, and storytelling, we will uncover the principles and strategies that underpin the art of emotional event experiences. Learn how to strategically incorporate emotional triggers into event design, leveraging color psychology, sensory stimuli, and environmental factors. Discover the art of curating memorable moments infused with surprise, anticipation, and nostalgia to resonate with participants long after the event ends. Explore the transformative potential of storytelling in forging emotional connections, emphasizing authenticity and vulnerability. Gain practical strategies for enhancing attendee engagement through emotional design, captivating attention, fostering involvement, and creating positive emotional states. Elevate your event design skills and create immersive experiences that deeply resonate with attendees, leaving an indelible mark.
Join us to unlock the power of emotional design and revolutionize your approach to event creation.

Presentation File

TSE_2024_Power_of_Emotion__Jeniffer_Bello__Final_Version.pdf