Catersource + The Special Event Schedule 2026

In all aspects of brand marketing, we often focus on the logos, campaigns, tag lines or influencer crafted social media persona. But the most influential force behind your brand is the one person working behind the scenes, the Chef. Chef Eric Caron of Lombardo Hospitality Group shares how his role in the operation evolved into a critical part of shaping relationships, team culture, long-term client loyalty, and brand image.

Through candid stories and applicable strategies, attendees will explore how chefs, often overlooked in branding conversations, can deepen connections with clients, create unforgettable personalized experiences, and fortify a company's identity through uncompromised hospitality. It's not about followers and likes, it's about influence through consistency, authenticity, relationships and trust.

This session is ideal for hospitality and catering professionals, looking to develop and build their teams' skills to make meaningful connections and be unparalleled brand ambassadors. You'll walk away with a fresh perspective on the chef's role beyond the menu, as well as have new ideas to elevate your team's purpose and presence.