Catersource + The Special Event Schedule 2026
The 5 Ps of Venue Sales: Elevate Your Strategy & Sell with Intention
Margaret Brower (CEO & Founder, Rainmaker Sales & Marketing Group)
Location: 304ABC
Date: Thursday, March 5
Time: 12:30 pm - 1:30 pm
Pass Type: All Access, Catersource Conference Pass, Combined CS/TSE Conference Pass - Get your pass now!
Track: CS-Sales, CS-Marketing
Vault Recording: TBD
Audience Level: All
Whether you're managing a sprawling estate or a boutique industrial space, successful venue sales come down to mastering five core elements: Property, Presentation, People, Package, and Pipeline. In this dynamic session, Margaret Brower, sales strategist and founder of Rainmaker Sales & Marketing, will guide you through each "P," breaking down what it really takes to turn a venue tour into a booking (and a loyal client for life).
This class is packed with real-life examples and storytelling that helps your clients say, "This is the one." You'll learn how to position your venue in a saturated market, curate an unforgettable tour experience, craft packages that sell themselves, and speak about pricing with confidence and clarity.
Whether you're a seasoned venue director or a catering salesperson trying to boost your venue referral bookings, you'll leave with actionable strategies to elevate your entire sales approach.
Bring a notebook and be ready to rethink the way you sell your space!