Catersource + The Special Event Schedule 2026
Price Perfect: How to Get Paid What You're Worth
Alan Berg (Global Speaking Fellow, Wedding Business Solutions LLC)
Date: Tuesday, March 3
Time: 1:00 pm - 2:00 pm
Pass Type: All Access, Catersource Conference Pass, Combined CS/TSE Conference Pass - Get your pass now!
Track: CS-Sales, CS-Marketing
Vault Recording: TBD
Audience Level: All
Wondering if it's time to raise your prices—but not sure how to do it without scaring people off? Pricing isn't just about numbers; it's about how people perceive your value. Whether you're booking weddings, corporate events, or social celebrations, your pricing and packages are sending a message—good or bad. The real problem? Too many pros are undercharging, overdelivering, and leaving money on the table.
This session pulls back the curtain on what really works when it comes to pricing and packaging. You'll learn how to raise your prices with confidence, create packages that people want to book, and understand the psychology behind why clients say yes—or don't.