Catersource + The Special Event Schedule 2026
Lights, Camera, Clients!!! How Short Films Turn Event Stories into Bookings
Paul Buchanan (Chef, Primal Alchemy)
Dana Buchanan (Owner, Primal Alchemy)
Location: 308AB
Date: Wednesday, March 4
Time: 9:00 am - 9:45 am
Pass Type: All Access, Combined CS/TSE Conference Pass, TSE Conference Pass - Get your pass now!
Track: TSE-Business, Financials & Operations, TSE-Event Planning
Vault Recording: TBD
Lights, Camera, Clients!" is a high-energy session designed for event planners and catering company owners who want to stand out in a crowded market. In this class, you’ll discover how short, story-driven documentaries can turn your events into irresistible mini-movies that attract dream clients. From showcasing your signature style to highlighting behind-the-scenes magic, you’ll learn how to create reel-worthy content that not only entertains but also books business. Think of it as your crash course in directing your brand’s next blockbuster.
Chef Paul and Dana Buchanan, owners of Primal Alchemy Catering and the winners of the inaugural ACE Award in Sustainability in 2024 and again in 2025, have created a Docuseries of Short Films to tell their story of sustainable events in a creative and impactful way, winning them accolades and new business! They will walk you through how to find your story and turn it into impactful media to share with potential clients and industry partners. Are you ready to tell your story?