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Earn CMP credits!

ALL education sessions at this year's conference are approved by The Events Industry Council to count toward your CMP certification. Keep your professional status up-to-date while enjoying and learning from this incredible lineup of speakers.

From Swifties to Strategies: Mastering Sales with Taylor Swift's Playbook

Margaret Brower  (Owner, Rainmaker Sales & Marketing Group)

Location: 17B

Date: Tuesday, February 13

Time: 10:00 am - 11:00 am

Pass Type: All Access, CS Conference Pass, CS Premium Pass, Combined CS/TSE Education Pass - Get your pass now!

Track: CS-Sales, CS-Marketing

Vault Recording: TBD

Audience Level: All

Drawing from Taylor Swift's remarkable connection with her fanbase, sales expert Margaret Brower will unveil valuable lessons and practical techniques that can be applied to your catering and venue business.

In this dynamic presentation, we will dive into Taylor Swift's playbook and dissect her fan engagement strategies to understand how they can be harnessed to achieve sales success. We will explore the power of building authentic connections with clients, understanding their needs, and personalizing experiences to create lasting impressions.

Through real-life examples and Era's tour studies, Margaret will demonstrate how Taylor Swift's approach translates into the world of catering, with a focus on leveraging social media, creating memorable experiences, and building a loyal customer base. Discover how Taylor Swift's fan-centric mindset can transform your sales techniques, foster customer loyalty, and drive business growth.

Whether you are a seasoned professional or new to the industry, this session will equip you with innovative strategies, practical tips, and actionable takeaways to elevate your catering sales game. Oh, and there will be amazing music!