Catersource + The Special Event Schedule 2026
From Inbox to Income: Stop the Ghosting & Close More Sales
Alan Berg (Global Speaking Fellow, Wedding Business Solutions LLC)
Location: Ignite stage on Exhibit Hall Floor
Date: Wednesday, March 4
Time: 2:45 pm - 3:30 pm
Pass Type: All Access, Catersource Conference Pass, Combined CS/TSE Conference Pass, Exhibit Hall Only, TSE Conference Pass - Get your pass now!
Track: CS-Sales, TSE-Sales & Marketing
Vault Recording: TBD
Audience Level: All
You're getting the inquiries—but they're not turning into bookings like they should. Instead of looking for more leads, learn to convert more of the leads you're already getting. Most sales are lost somewhere between that first reply and the follow-up, and if your inbox has more ghosts than sales, it's time to change that.
This session dives into why leads go quiet, what today's couples and clients expect from your follow-up, and how to keep the conversation moving. You'll learn how to follow up in a way that feels natural (not pushy), how to stop ghosting before it starts, and how to turn those "just looking" inquiries into "let's book" clients. Whether it's weddings, corporate events, or social celebrations, better follow-up means more bookings—without chasing new leads or spending more on ads.
You'll leave with practical, real-world strategies to follow up with confidence, convert more leads, and turn your inbox into actual income.