Catersource + The Special Event Schedule 2026
Fast Chat - Celebrating Differently: Tapping into the Growing Market of Alternative & Nontraditional Events
Cassie LaMere (Founder and Creative Director, Cassie LaMere Events)
Location: 409AB
Date: Tuesday, March 3
Time: 11:30 am - 12:00 pm
Pass Type: All Access, Combined CS/TSE Conference Pass, TSE Conference Pass - Get your pass now!
Track: TSE-Trends & Design, TSE-Event Mgmt & Production
Vault Recording: TBD
Audience Level: All
Traditional milestones no longer define the landscape of luxury celebrations. Alternative events—celebrating wellness journeys, pet adoptions, divorce parties, career pivots, or unique personal achievements—are emerging as a powerful, underserved market. In this insightful, visually captivating keynote, luxury event planner Cassie LaMere explores why today's clients crave authentic, personalized gatherings beyond conventional celebrations. Attendees will learn how to strategically identify and engage with this rapidly expanding clientele, unlocking fresh and creative business opportunities. Cassie will draw upon nearly two decades of experience to share actionable strategies on designing elegant, emotionally resonant experiences that align with modern life's evolving milestones, redefining what luxury truly means in the world of event planning.