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Cranberry = Catersource education sessions
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Dark blue = those sessions or events that can be attended by anyone with a Catersource or TSE pass, or requires a separate ticket.
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Sessions do fill up and seating is first come, first served. Note: Individual presentations may also be on this website shortly before the published show dates. They may or may not be the final presentation.
Earn CMP credits!
ALL education sessions at this year's conference are approved by The Events Industry Council to count toward your CMP certification. Keep your professional status up-to-date while enjoying and learning from this incredible lineup of speakers.
Margaret Brower (CEO, Rainmaker Sales & Marketing Group)
Location: Grand Ballroom B
Date: Tuesday, February 25
Time: 10:00 am - 11:00 am
Pass Type: All Access, CS Conference Pass, CS Premium Pass, Combined CS/TSE Conference Pass
Track: CS-Sales, CS-Marketing
Vault Recording: TBD
Audience Level: All
Building strong client relationships is the cornerstone of successful sales. In "Connect & Convert: Mastering Social Principles for Sales Success," you'll dive into key sociability principles that drive meaningful connections throughout the sales process. This class will guide you through proven sales laws, demonstrating how to adapt communication styles, foster trust, and create lasting client relationships, whether through face-to-face interactions, phone calls, or social media.
Designed for all levels of catering and venue sales professionals, this session will explore how to use social principles to engage clients, enhance your sales strategy, and increase revenue. You'll also learn how to leverage social media as a tool to support your sales goals, connect with new prospects, and strengthen your client base. By the end of this class, you’ll be equipped with the skills to connect authentically and convert consistently.
Key Takeaways