Catersource + The Special Event Schedule 2026

Weddings may be your bread and butter, but what happens when the calendar quiets down? Beyond the Aisle is a must-attend session for venue operators and on-site catering sales professionals looking to unlock new revenue streams by tapping into the vibrant world of non-wedding events. From school banquets and nonprofit galas to corporate meetings and community celebrations, these events offer powerful opportunities to fill slower seasons and off-peak dates with profitable bookings.

This engaging session will guide attendees through identifying overlooked markets in their region and crafting tailored offerings that meet the unique needs of these groups. Participants will learn how to package services for weekday and seasonal appeal, build flexible pricing models, and position their venue as a go-to destination for more than just “I do.” Real-world success stories and actionable strategies will help turn one-time events into lasting partnerships. Whether you're looking to fill a quiet Tuesday evening or boost bookings during winter months, you’ll leave with fresh ideas, practical tools, and the confidence to diversify your calendar. If you're ready to expand your reach and drive consistent revenue year-round, this session will show you how to make it happen—beyond the aisle.