Mark Veeder, CEO + COO, VP+C
Passionate and visionary, as Creative Director and CEO, Mark has grown VP+C from the ground up to be an agency that pulls off miraculous marketing feats, fêtes and phenoms. No surprise, though, since this serious hobbyist gardener is as apt at cultivating lush landscapes as well as blockbuster ideas.
His PR and Event Marketing businesses took root in 1991 after he left the monolithic PR agency Burson-Marstellar. Prior to VP+C, Mark founded full-service event design and experiential marketing company EventQuest. As Creative Director, he designed and produced complex, multi-dimensional interactive marketing experiences and events for clients including Mercedes-Benz, AMC, Time Warner Cable Media, JCPenney, The Academy Awards, Samsung, Condé Nast and Sony.
Additionally, He is a serial entrepreneur that found a way to combine his love for gardening with his passion to create. Mark found and patented a potent hybrid of Echinacea, which he named GreenEnvy and, with one of the world’s most respected and prolific cosmetic labs rolled out Farmacy Skincare. The line is a huge hit in Sephora and QVC, winner of the CEW Indie Skin Care Brand Award and an Allure Best of Beauty Winner.