Syd Sexton, COO, Catering By Design
While the industry was in a turmoil and many special event companies were closing their doors, COO, Syd Sexton worked with the owners and executive team of Catering by Design to ensure that they would come out of the pandemic stronger and better. 1. They fully designed their Core Process manual for each division of the operation. 2. They established a process for hiring and onboarding that would ensure each team member embraced the culture and core values of the company. 3. They opened a division in Aspen/Vail and are now thriving in the luxury event market in those communities. 4. She has established and teaches a monthly Leadership class to all mid-managers in the company. 5. She has rebuilt the sales and event design team at Catering by Design. Each member of this team has accepted the challenge that every client will always receive a fully curated customized event. 6. As we are in a challenging hiring environment, Catering by Design has been able to overcome this obstacle by creating an envious work environment. And in addition, Sexton founded and is now past president of a thriving nonprofit, The Colorado Event Alliance, an organization who has raised over $700k to support frontline workers and small businesses in the special events industry.