Valerie McCartney, Owner, Wedding Ads That Work
Valerie worked in national sales and marketing at companies whose products are in your refrigerator - PepsiCo, Nestle, Tyson Chicken, Clorox (umm...if bleach is in your refrigerator, take it out NOW!) and has run franchise development for restaurants where you eat - Johnny Rockets, Pizza Hut, El Pollo Loco - so she knows a thing or two about building a brand and expanding a business. Amid the 2010 recession, she founded Enticing Tables, a niche-based decor company that designs, fabricates, rents and sells 200+ original decor products across the U.S. After having little success marketing her products through traditional wedding advertising options, she tried her first Facebook ad in 2015 and quickly became a student of Facebook, Instagram and Pinterest ads. Having founded Wedding Ads That Work in 2017, she teaches wedding and event pros how to walk away from expensive, and mostly ineffective, marketing options and actually get their product or service in front of their ideal audience.