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Patrick Crosson, CMP, DESOwner & Executive ProducerPC Events and Experiences, LLC

Ten years ago, I leapt into the industry via the association/convention world. As a meeting and event planner for associations, I quickly gained a broad range of event experience for large scale events: registration, tradeshow management, hotel management, breakouts, and roadshows, to name a few. My love grew for the industry and I wanted to do more! Making a move into the agency/experiential event side of the industry, my “jobs” became much more unique as I worked with clients who demanded the “next best thing” and wanted to “wow” their attendees. I’m continuing to create those “wow” moments for clients all across the country using everything I’ve learned over the years. That boils down to working hard, never being afraid to try new things, and asking the right questions! The events industry continues to push new boundaries as attendees want more and leadership wants more ROI. I want to be on the forefront, pushing the next best experience! Having produced events for as few as 20 to as large as 12,000 for clients like Hilton, Google, Northwestern Medicine, Sterling Bay and Splunk, I’ve had my fair share of experiences. Outside of just the individual event experiences, I’ve also accumulated the knowledge of working with a wide variety of individuals and agencies. Those experiences have forced me to the realization that the current agency model doesn’t work. Great employees are forced out by horrible management. Independent contractors come and go, no longer wanting the business out of a terrible work environment. My future has led me to our collective boutique agency approach and I can’t wait to see our model grow!