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Rob BarberVice President, Modular Systems + R&DATOMIC

Since joining ATOMIC in 2010 as vice president of Modular Systems + R&D divisions, Rob has implemented fundamental changes in the live event industry. Rob also oversees the ATOMIC R&D and Product Development efforts and has introduced over 90 new products and several patented product lines, including Modular SuperLever, FASTwall, and SuperZipper. His team celebrates 13 industry-related design awards and 4 patents. With world headquarters in Lititz, PA, Rob has also successfully launched operations in Los Angeles, Miami, Tokyo, Singapore, and Frankfurt. Clients include an extensive list of entertainment A-Listers, such as Madonna, Miranda Lambert, Miley Cyrus, Tyler Swift, and both Justin’s, Timberlake and Bieber, as well as prominent media brands iHeart, MTV, FOX Sports, NBC, The Talk, and Ellen, plus large global brands that include, Google, Samsung, T-Mobile and many many more. Additionally, Rob has spoken both nationally and internationally throughout Europe, the Middle East and Asia on a variety of topics including leadership and creativity. Prior to ATOMIC, Rob was part of development team for Eggland’s Best Eggs and developed and patented the technology for printing on eggs, as well as designed the technology for environmentally controlled poultry houses, and all sorts of other “really weird chicken things.” Rob claims to know more about chickens and eggs than 99% of the world’s population including that one proverbial question…He has a formal education in fine woodworking, computer science, and business management…an oddly weird and perfect fit for ATOMIC. Rob serves nationally on the Advisory Board of the Parnelli Awards, which recognizes high-level achievement in the Concert Touring and Live Event industries. Locally, Rob was recently awarded the Medal of Honor from the Pennsylvania College of Art & Design. An award honoring those who have made significant achievements in the fields of art, design, and creativity.