Joe Baer is the CEO and Co-Founder of ZenGenius, Inc., an award-winning visual merchandising and design agency based in Columbus, Ohio. Known for transforming retail spaces and events into captivating experiences, Joe has built a reputation as an industry leader in visual merchandising and event design. His innovative approach, combined with hands-on expertise and a deep understanding of consumer behavior, has made him a sought-after speaker at major global conferences.
Under Joe’s leadership, ZenGenius delivers tailored, memorable experiences that align with clients' unique visions, making the agency a trusted partner for brands worldwide. In 2024, Joe's commitment to advancing design education and supporting emerging talent led to his appointment as President of PAVE Global. His contributions, including founding the Iron Merchant Challenge at the International Retail Design Conference, continue to foster industry innovation and collaboration.
At Catersource 2025, Joe will share insights into elevating event spaces through strategic design, merging his passion for impactful consumer experiences with a commitment to community and industry excellence.