Catersource is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Learn more about Catersource at catersource.com

Jonathan AyminCEOCommon Sense Events Inc.

Like many in the wedding and events industry, Jonathan’s journey started in restaurants when he was 15, working for a local family-owned deli in Sonoma, CA. During college, he and his wife started Common Sense Events, an event staffing firm serving companies who needed temporary staff in the Southern California area. Quickly realizing he had a passion for serving people and the wedding and events industry, Jonathan focused on growing the team by searching for and hiring the best people possible and focusing on training and company culture. What started as a small family operation quickly grew to almost 900 team members serving caterers, wedding planners, venues, and private clients across Southern California, specializing in the San Diego, Palm Springs, Inland Empire, and Orange County markets.

In 2018, Common Sense Events Inc. (CSE) started managing one wedding venue in their local San Diego market. After the initial impact of COVID was felt, and looking for a way to expand how they served the industry, CSE’s staffing operations were acquired by a national staffing firm, and CSE Inc. pivoted to provide full scale wedding/event venue management services. Within the first 9 months, they quickly grew to managing 5 venues throughout San Diego County and continue to grow today.

Jonathan is also the founder and host of The Venue Rx podcast, a YouTube channel and podcast dedicated to educating wedding and event professionals around the world by providing a weekly prescription of tips, tools, tactics, and inspiration to start or grow wedding and events businesses.

Presenting: