Catersource is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Learn more about Catersource at catersource.com

James AuerbachVice President - Event SegmentAmerican Rental Association

James Auerbach has spent the past 25 years in the special event and hospitality industry. He has managed organizations of various sizes, from small owner operated companies to large corporate or private equity owned businesses (>$200M). James has been with the ARA since November 2020. Auerbach has led multiple profitable businesses with a focus on target pipeline identification & conversion, existing customer retention & growth, actionable sales metrics, appropriate pricing models, sales team on-boarding, and ongoing employee development. James loves spending time with his family & 2 small dogs Bella & ArnoldSchwarzenegger (a 5-pound shih tzu!)

Presenting: