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Your Brand is More Than Your Logo
Alan Berg (Global Speaking Fellow, Wedding Business Solutions LLC)
Location: 224G
Date: Wednesday, March 29
Time: 3:30 pm - 4:30 pm
Pass Type: All Access, Combined CS/TSE Education Pass, TSE Conference Pass, TSE Premium Pass
Track : TSE-Marketing, CS-Sales
Associations & Accreditations: CSEP-approved
Vault Recording: TBD
Audience Level: All
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How do you differentiate yourself in a crowded marketplace? You may have invested in a logo, business cards, letterhead, uniforms, signage and more. Those are great, but unless you have universal brand-recognition, like the big national brands, those are only going to have an incremental effect. Branding is great, but understanding you brand will help you with messaging in your communication, sales and advertising.