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SCHEDULE BUILDER
Your Brand is more than a Logo
Alan Berg, CSP (Certified Speaking Professional, Wedding Business Solutions LLC)
Location: Ocean Drive B
Date: Tuesday, July 20
Time: 2:30pm - 3:30pm
Pass Type: All Access Pass, CS Conference Pass, CS Premium Pass, Combined CS/TSE Education Pass
Track: CS-Sales & Marketing, CS-Business & Operations
Format: Session
Vault Recording: TBD
Audience Level: All
How do you differentiate yourself in a crowded marketplace? You may have invested in a logo, business cards, letterhead, uniforms, signage and more. Those are great, but unless you have universal brand-recognition, like the big national brands, those are only going to have an incremental effect. Branding is great, but understanding your brand will help you with messaging in your communication, sales and advertising.
Come to this session and learn:
The difference between your branding and your brand
How to find your brand - hint: you probably already have what you need
How to use your brand to attract more customers
How to use your brand to convert more leads