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Your Brand is more than a Logo

Alan Berg, CSP  (Certified Speaking Professional, Wedding Business Solutions LLC)

Location: Ballroom A

Date: Tuesday, July 20

Time: 4:00pm - 5:00pm

Pass Type: All Access Pass, All Access Pass, Combined CS/TSE Education Pass, Combined CS/TSE Education Pass, TSE Conference Pass, TSE Conference Pass, TSE Premium Pass, TSE Premium Pass

Track: CS-Sales & Marketing, CS-Business & Operations

Associations & Accrediting: AEP & CMP

Vault Recording: TBD

Audience Level: All

How do you differentiate yourself in a crowded marketplace? You may have invested in a logo, business cards, letterhead, uniforms, signage and more. Those are great, but unless you have universal brand-recognition, like the big national brands, those are only going to have an incremental effect. Branding is great, but understanding your brand will help you with messaging in your communication, sales and advertising.
Come to this session and learn:
The difference between your branding and your brand
How to find your brand - hint: you probably already have what you need
How to use your brand to attract more customers
How to use your brand to convert more leads