Catersource is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Why Great Food Is Nothing Without A Remarkable Experience

Dan Gingiss (Chief Experience Officer, Winning Customer Experience, LLC)

Heath Schecter (Corporate Executive Chef, Anchor Food Professionals)

Location: I-E Islander Bridge

Date: Tuesday, March 10

Time: 10:45am - 11:45am

Pass Type: All Access Pass, CS Conference Pass, CS Premium Pass, Combined CS/TSE Education Pass - Get your pass now!

Track: Bridge (speaks solidly to both caterers & event professionals), Sales & Marketing

Vault Recording: TBD

Audience Level: All

When asked to compare the importance of great food and a great customer experience, Iron Chef Stephanie Izard said "50/50." When asked what business he's in, restauranteur Scott Wise answered, "the Customer Service business." With today's demanding customers, it's no longer enough to just provide quality food at an event. The surrounding experience matters – a lot.

When you create a remarkable experience for your customers, they become your best marketers. No one shares an average experience; they share things they love and things they can't stand. Wouldn't it be nice to be able to tilt brand sentiment in a positive direction? You can, no matter what industry or role you're in.

In this fun and engaging session, you will learn why there's no such thing as an "offline" experience anymore, simple and inexpensive ways that companies can improve customer experience to create raving fans, and how food and experience overlap. You'll see dozens of real-life examples of companies using customer experience to make the brand lovers louder than the haters, you'll get a live demo showing how to turn food into an experience, and you'll leave inspired to create a remarkable experience for your own customers.