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Well-Trained Staff- the Best Marketing & PR for your company

Bob Pacanovky  (Chief Hospitality Officer, The Black Tie Experience)

Location: Room 203

Date: Tuesday, July 20

Time: 4:00pm - 5:00pm

Pass Type: All Access Pass, CS Conference Pass, CS Premium Pass, Combined CS/TSE Education Pass

Track: CS-Staff Development & Enrichment, CS-Business & Operations

Associations & Accrediting: CMP

Vault Recording: TBD

Audience Level: All

How many people work in marketing and PR in your company?

If yours is like most businesses, you have only a few people (and maybe only one) that officially work in this role. But if you step back and think about it, you have many more people on your staff that are in the role of marketing and PR.

Your staff can be (and should be) your best marketing and public relations for your business. The guests at your events may never meet the CEO or executive chef of your organization. Rather, they may base their entire experience on who they interacted with from your frontline staff, and how they were treated at the event. As we move into a "new normal", if your staff is perceived as professional, it will go a long way in the minds of the clients and guests. (And, if they want to hire you for their next event.)

In order to become the best marketing and PR for your organization, your people need the combination of service etiquette and hospitality.

In this seminar, you will discover what service etiquette is and how your staff can create an impression that LASTS. This acronym for the word LASTS will help them “polish” their service etiquette. They will also learn the 5 Essential Laws of Hospitality, so that they help create a wonderful dining and catering experience for your clients and their guests.

This can make the best marketing investment you will ever make for your organization!