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Value vs. Market: How to Competitively Price Your Services & Make a Profit

Greg Taylor  (Chef, The Black Fox Co.)

Location: 263

Date: Tuesday, May 3

Time: 1:15 pm - 2:00 pm

Pass Type: All Access Pass, CS Conference Pass, CS Premium Pass, Combined CS/TSE Education Pass

Track : CS-Sales & Marketing, CS-Business & Professional Development

Associations & Accreditations: CMP

Vault Recording: TBD

Everyone wants to be until it is time to BE. Being a caterer, planner, designer, event specialist is more than just a title. Your clients are not just paying for the title, they're paying for the service that just so happens to have a title. This session will teach you how to price your value for what you offer as opposed to pricing for what the market says you should. No one understands the amount of labor that goes into planning an event. No one knows the countless cuts and pricks from thorns when making grand flower arrangements. Its never spoken of, but the amount of times you have to run to the store adds up, it all adds up. Are you pricing? We ARE the most valuable profession when it comes to events, what’s your value and can you prove it through your pricing?