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(TSE) Design Thinking: Exploring a Processed-based Approach to Live Event Design

Robert Hulsmeyer  (Senior Partner, ACCESS New York Metro)

Mark Veeder  (CEO + COO, VP+C)

Tanya Scagnol  (Creative Director, Fifth Element Group)

Dustin Westling  (Managing Partner, OneWest Event Design)

Location: Tropics AB

Date: Wednesday, March 11

Time: 1:15pm - 2:15pm

Pass Type: All Access Pass, Combined CS/TSE Education Pass, TSE Conference Pass, TSE Premium Pass - Get your pass now!

Track: TSE-Design

Association: AEP

Vault Recording: TBD

Event Design is more than just the color of linen, arrangement of florals and style of entertainment. From environmental to spatial, content to risk reduction, all elements of a live event should be focused on, and answer to a solution-focused objective that is at the center of Design Thinking. This session explores the methodology, strategy, tools and techniques of leading live event designers in utilizing Design Thinking in developing their events. Hear how experienced Event Designers utilize the cognitive, strategic and practical processes of Design Thinking to create their events from initial problem identification, through the ideation phase, final design and actual results. Learn to develop your own process to include Design Thinking in your approach to event design. Part I of a 2-Part Design-Focused Session that concludes with Event Visualization: Communicating the creative vision of your event on Thursday at 4:00 pm.