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"To Build a Bar" - Profitable Beverage Centers 101

Dean Mistretta  (Associate Professor, Certified Hospitality Educator (CHE) & Director of Catering, Johnson & Wales University)

Location: 340B

Date: Tuesday, March 28

Time: 2:30 pm - 3:30 pm

Track : CS-Off-Premise Catering, CS-Trends & Design

Vault Recording: TBD

Audience Level: Foundation

Beverages are an essential part of any on-site or offsite catered event. Beverage centers can bring BIG profits or break the bank. This workshop gives you the ABCs of creating, pricing, selling & staging bold beverage centers for your upcoming events. Whether a non-alcoholic kid's bar at a Bar Mitzvah, a short-service corporate cocktail party or a full-service open bar at a wedding... Learn how to package successful beverage programs for your guests that work with their budgets and bring you big profits. Teach your sales team creative ways to guide those budget-conscious clients. Lastly, build a beautiful, bold, and bountiful bar that guests remember after you've sold it!