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"To Boldly Go": Using PR to Go into Alternative Markets

Jen Sulak  (Wedding Photographer & Artist, Weirdo Weddings Photography)

Location: Palm B

Date: Tuesday, February 25

Time: 8:30 am - 9:30 am

Pass Type: All Access, Combined CS/TSE Conference Pass, TSE Conference Pass, TSE Premium Pass

Track: TSE-Weddings, TSE-Marketing

Vault Recording: TBD

Audience Level: All

Choosing to enter a new market can seem really intimidating at first, but there are simple and practical steps you can take to enter a new dimension to your business! Join me on the adventure of how I used PR and other methods to define, refine, and level up into a new alternative market. Bring your best note-taking method and get ready to access your OWN ideas in this class!

You will learn:

• Defining a market you would like to enter, or have been delaying the pursuit of a new adventure.
• A new way to look at using your voice in another market
• Practical and easy (with a mix of challenging) things you can do to move your business into a new section, new creativity and alternative (niche) market even if you have been in business for 2 years or 15 years.

Presentation Files

CS_TSE_To_Boldly_GO_using_PR_in_new_markets_2025.pdf

Presentation Video

Using PR to go to Alternative Markets!