Edward Morgan (Beverage Director, Miraval Resorts Austin)
Date: Sunday, February 24
Time: 10:00am - 10:45am
Catersource Conference & Tradeshow, Catersource Connect -
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Food & Beverage, Hotels, Restaurants & On-Prem
Vault Recording: TBD
This session will explore the relevancy of tea within the service industry, the value of its incorporation in your business, and how to integrate it into your beverage program given your concept.
Tier 1: Are you in a fast casual/corporate casual setting, pride-driven on consistency across all locations? These establishments provide a static or semi-static menu of offerings the guests can rely on no matter where they are in the world.
Tier 2: Maybe you are an independent or owner/operated with a smart, up-scale casual vibe and a quality driven concept with local flare or flavor. How might a tea program work for you?
Tier 3: Fine dining transcends the boundaries of ownership, corporate or otherwise, but its definition is strict cuisine boundaries with an atmosphere to match. Make tea a part of high end service!