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The Reality of Planning a Wedding as a Desi Couple

Shena Cherian  (Owner/Founder, DesiWeds)

Location: Room 237

Date: Tuesday, July 20

Time: 4:00pm - 5:00pm

Pass Type: All Access Pass, Combined CS/TSE Education Pass, TSE Conference Pass, TSE Premium Pass

Track: TSE-Weddings

Associations & Accrediting: CMP

Vault Recording: TBD

Audience Level: All

Why is it that 10-15 years later with such an evolved industry, South Asian/Desi brides are still overwhelmed and stressed while planning their wedding? Couples are apprehensive, uncertain, skeptical, and frankly do not know who to trust. How can we as an industry make things easier for them and hold each other accountable for that experience? Shena Cherian shares stories of desi couples that planned their wedding in the States and how wedding professionals either helped make their experience memorable or fell short of delivering the wedding of their dreams. She will candidly describe what it means to be a Desi bride. As somebody who has seen both sides, she will offer you a glimpse of how a desi couple feels from the moment they are #indianengaged to walking down the aisle. Incorporating American traditions while also keeping mom, dad and the grandparents happy is an interesting balancing act. You will come to understand their fears, their pressures, the expectations set on them, and the expectations they set on themselves while they try to uphold cultural norms and traditions. We'll dive deep into the layers of an Indian wedding. We'll go beyond the glitz, glam, colors and celebrations that we as an industry are accustomed to seeing and come to understand that an Indian wedding goes beyond logistics and that "wow" factor. It is important for wedding professionals to not miss the boat on the important pieces of the Indian wedding puzzle and understand how family is interwoven throughout the entire process.