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The Power of the Strategic Design Process

Hillary Smith, CMP, CSEP  (Founder, Smith & Stone Creative Leadership and Consulting, Inc.)

Location: Grand Ballroom A

Date: Tuesday, February 25

Time: 2:30 pm - 3:30 pm

Pass Type: All Access, Combined CS/TSE Conference Pass, TSE Conference Pass, TSE Premium Pass

Track: TSE-Trends & Design, TSE-Leadership & Professional Development

Vault Recording: TBD

Audience Level: Advanced

Too often we focus on the results, those wow photos, trends and ideas in action. What we fail to teach our next generation is HOW we got to that outcome in the first place. In an industry that is fast-evolving from tactics to strategy, we must fall in love with the process. Adopting a strategic design process is essential not only to meet the evolving experiential needs of the audiences but also to do so within compressed deadlines and basically on demand. This requires us slowing down to teach our eco-system to deeply understand HOW they can get to the WHAT consistently and with an expansive, innovative mindset. Using a proven methodology, this 60-min session will be a mix of facilitation and hands on interactive using foundational tools like persona, empathy and journey mapping to ignite the strategic holistic thinking of the group to level up their game.