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If you are seeing varied colors of session titles, here is your guide:
Cranberry = Catersource education sessions
Bright pink = TSE education sessions
Dark blue = those sessions or events that can be attended by anyone with a Catersource or TSE pass, or requires a separate ticket.
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Sessions do fill up and seating is first come, first served. Note: Individual presentations may also be on this website shortly before the published show dates. They may or may not be the final presentation.
Earn CMP credits!
ALL education sessions at this year's conference are approved by The Events Industry Council to count toward your CMP certification. Keep your professional status up-to-date while enjoying and learning from this incredible lineup of speakers.
Hillary Smith, CMP, CSEP (Founder, Smith & Stone Creative Leadership and Consulting, Inc.)
Location: Grand Ballroom E
Date: Tuesday, February 25
Time: 2:30 pm - 3:30 pm
Pass Type: All Access, Combined CS/TSE Conference Pass, TSE Conference Pass, TSE Premium Pass
Track: TSE-Trends & Design, TSE-Leadership & Professional Development
Associations and Accreditations: AEP- & CSEP-approved
Vault Recording: TBD
Audience Level: Advanced
Too often we focus on the results, those wow photos, trends and ideas in action. What we fail to teach our next generation is HOW we got to that outcome in the first place. In an industry that is fast-evolving from tactics to strategy, we must fall in love with the process. Adopting a strategic design process is essential not only to meet the evolving experiential needs of the audiences but also to do so within compressed deadlines and basically on demand. This requires us slowing down to teach our eco-system to deeply understand HOW they can get to the WHAT consistently and with an expansive, innovative mindset. Using a proven methodology, this 60-min session will be a mix of facilitation and hands on interactive using foundational tools like persona, empathy and journey mapping to ignite the strategic holistic thinking of the group to level up their game.