Catersource + The Special Event Schedule 2026
The Perfect Pairing: How Sales & Culinary Work Together
Keith Lord (Chief Disruptor, Strateje Fourteen)
Cassandra DeLisle (Director of Sales & Marketing, Purple Onion Catering)
Date: Wednesday, March 4
Time: 9:00 am - 9:45 am
Pass Type: All Access, Catersource Conference Pass, Combined CS/TSE Conference Pass - Get your pass now!
Track: CS-Sales, CS-Culinary Arts
Vault Recording: TBD
Audience Level: All
This dynamic session explores the critical partnership between sales and culinary teams in creating exceptional dining experiences. Beyond simply selling food, discover how alignment between these departments drives business success and client satisfaction.
Participants will learn practical strategies for:
• Building seamless client experiences through effective sales-kitchen collaboration
• Implementing strong internal processes that bridge the gap between sales promises and culinary execution
• Crafting compelling sales pitches that authentically showcase flavors, presentation, and the overall guest experience
• Creating memorable "wow-factor" moments in tastings and proposals that convert prospects into clients, ensuring alignment between what's sold to clients and what's ultimately served
• Developing flexibility and adaptability between teams to accommodate changing client needs
• Transforming inevitable challenges into opportunities that build client trust and loyalty
Whether you're in sales, culinary, or management, this session provides actionable insights to strengthen interdepartmental relationships and deliver dining experiences that exceed expectations.