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The New Power of Hybrid Events

Colja Dams  (CEO, VOK DAMS Worldwide)

Claudia Koehler  (Corporate Vice President, VOK DAMS Worldwide)

Location: Room 229

Date: Tuesday, July 20

Time: 9:30am - 10:30am

Pass Type: All Access Pass, Combined CS/TSE Education Pass, TSE Conference Pass, TSE Premium Pass

Track: TSE-Sales & Marketing, TSE-Event Management

Associations & Accrediting: CMP

Vault Recording: TBD

Audience Level: All

Hybrid events are not a short-lived trend, but a long-term development that will transform the way we plan, design and experience events in the future and will significantly emphasize the power of the live experience. There is no question that the current pandemic has fundamentally changed live communication. More than that, it has acted as a catalyst and accelerator for developments that began well in advance. Against the background of digitalisation, virtual elements have long been part of live events. In future there will be a great need for hybrid events that interweave "live" with "digital" and "virtual" with "in-person" at eye level. The opportunity: completely new, innovative and extremely effective communication possibilities. In future we will need a completely new approach to marketing communication and especially events.