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Cranberry = Catersource education sessions
Bright pink = TSE education sessions
Dark blue = those sessions or events that can be attended by anyone with a Catersource or TSE pass, or requires a separate ticket.
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Sessions do fill up and seating is first come, first served. Note: Individual presentations may also be on this website shortly before the published show dates. They may or may not be the final presentation.
Earn CMP credits!
ALL education sessions at this year's conference are approved by The Events Industry Council to count toward your CMP certification. Keep your professional status up-to-date while enjoying and learning from this incredible lineup of speakers.
Christopher Salem (CEO - Executive Coach, Sustainable Success Coaching & Consulting - CRS Group Holdings, LLC)
Location: Grand Ballroom G
Date: Tuesday, February 25
Time: 10:00 am - 11:00 am
Pass Type: All Access, Combined CS/TSE Conference Pass, TSE Conference Pass, TSE Premium Pass
Track: TSE-Leadership & Professional Development, TSE-Marketing
Associations and Accreditations: AEP- & CSEP-approved
Vault Recording: TBD
Audience Level: All
In this session, we will look into the intricate process of creating memorable and impactful events for special event companies. This talk focuses on understanding the customer journey from start to finish, emphasizing the importance of every touchpoint and interaction in shaping the overall experience.
Attendees will gain insights into the key stages of the customer journey, from initial contact and planning to execution and post-event follow-up. We explore strategies for personalization, customization, and attention to detail that are essential for crafting unforgettable experiences that resonate with clients and guests.
Through real-life examples and case studies, this talk highlights innovative approaches and best practices for event professionals to enhance customer satisfaction, loyalty, and advocacy. By mastering the art of transforming events into unforgettable experiences, special event companies can differentiate themselves in a competitive market and achieve lasting success.
Catersource_The_Customer_Journey_Transforming_Events_into_Unforgettable_Experiences.pdf