Catersource + The Special Event is part of the Informa connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

 

The Customer Journey: Transforming Events into Unforgettable Experiences

Christopher Salem  (CEO - Executive Coach, Sustainable Success Coaching & Consulting - CRS Group Holdings, LLC)

Location: Grand Ballroom G

Date: Tuesday, February 25

Time: 10:00 am - 11:00 am

Pass Type: All Access, Combined CS/TSE Conference Pass, TSE Conference Pass, TSE Premium Pass

Track: TSE-Leadership & Professional Development, TSE-Marketing

Associations and Accreditations: AEP- & CSEP-approved

Vault Recording: TBD

Audience Level: All

In this session, we will look into the intricate process of creating memorable and impactful events for special event companies. This talk focuses on understanding the customer journey from start to finish, emphasizing the importance of every touchpoint and interaction in shaping the overall experience.

Attendees will gain insights into the key stages of the customer journey, from initial contact and planning to execution and post-event follow-up. We explore strategies for personalization, customization, and attention to detail that are essential for crafting unforgettable experiences that resonate with clients and guests.

Through real-life examples and case studies, this talk highlights innovative approaches and best practices for event professionals to enhance customer satisfaction, loyalty, and advocacy. By mastering the art of transforming events into unforgettable experiences, special event companies can differentiate themselves in a competitive market and achieve lasting success.

Presentation Files

Catersource_The_Customer_Journey_Transforming_Events_into_Unforgettable_Experiences.pdf

Presentation Video

PRI 2021 Talk