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SCHEDULE BUILDER
The Audacious Transparency of Your Personal Brand
Christina Matteucci (Executive Director, David Beahm Experiences)
Location: Ballroom B
Date: Tuesday, July 20
Time: 9:30am - 10:30am
Pass Type: All Access Pass, CS Conference Pass, CS Premium Pass, Combined CS/TSE Education Pass, TSE Conference Pass, TSE Premium Pass
Track: Bridge (speaks solidly to both caterers & event professionals), CS-Staff Development & Enrichment
Associations & Accrediting: CMP
Vault Recording: TBD
Audience Level: All
Executive Director of David Beahm Experiences and TEDx speaker, Christina Matteucci pioneers an integral role within the special event industry as Number Two to famed event designer David Beahm. Now in her eighteenth year of collaboration with David, she has witnessed and helped to cultivate the evolution of David Beahm from a down-home, country boy struggling to make it on Broadway to a titan of the special event world and a formidable thought leader within the hospitality industry.
During her session, Christina will explore how and why David Beahm's "brand identity" is not founded in logos, fonts, color palette, a pretty website, well-curated social media, or even his beautifully designed events. Christina will reveal how—by properly framing your identity—you can boost the success of your brand. She will deliver an intensive on the use of "glamour," ethos, and storytelling in pitching to the luxury market. Christina will explore the subjects of transparency, trust, and relatability to expand your clients' imagination and increase your company's profitability along the way.