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The Audacious Transparency of Your Personal Brand

Christina Matteucci  (Executive Director, David Beahm Experiences)

Location: Ballroom B

Date: Tuesday, July 20

Time: 9:30am - 10:30am

Pass Type: All Access Pass, All Access Pass, CS Conference Pass, CS Conference Pass, CS Premium Pass, CS Premium Pass, Combined CS/TSE Education Pass, Combined CS/TSE Education Pass, TSE Conference Pass, TSE Conference Pass, TSE Premium Pass, TSE Premium Pass

Track: Bridge (speaks solidly to both caterers & event professionals), CS-Staff Development & Enrichment

Associations & Accrediting: CMP

Vault Recording: TBD

Audience Level: All

Executive Director of David Beahm Experiences and TEDx speaker, Christina Matteucci pioneers an integral role within the special event industry as Number Two to famed event designer David Beahm. Now in her eighteenth year of collaboration with David, she has witnessed and helped to cultivate the evolution of David Beahm from a down-home, country boy struggling to make it on Broadway to a titan of the special event world and a formidable thought leader within the hospitality industry.

During her session, Christina will explore how and why David Beahm's "brand identity" is not founded in logos, fonts, color palette, a pretty website, well-curated social media, or even his beautifully designed events. Christina will reveal how—by properly framing your identity—you can boost the success of your brand. She will deliver an intensive on the use of "glamour," ethos, and storytelling in pitching to the luxury market. Christina will explore the subjects of transparency, trust, and relatability to expand your clients' imagination and increase your company's profitability along the way.