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The Art of the Individual Tasting

Geoffrey Barker (Vice President and Director of Sales, Simply Fresh Events)

Jocelyn Barker (Senior Event Production Manager, Simply Fresh Events)

Location: C-D South Pacific

Date: Wednesday, March 11

Time: 2:30pm - 2:30pm

Pass Type: All Access Pass, CS Conference Pass, CS Premium Pass, Combined CS/TSE Education Pass - Get your pass now!

Track: Sales & Marketing

Vault Recording: TBD

Audience Level: All

Our business started and now grows in our tasting room. If there’s one thing we’ve learned, it’s that a successful tasting – whether for the bride and her parents or the corporate event planner or the reunion steering committee – closes almost every sale. Learn how we do our tastings, how our tasting room has been set up to represent what we do best, how we determine which team members to dedicate to this aspect of sales, and how we upsell at the same time. Walk with us, step by step, through the tasting itself, including the sales process and sales closure. Discover how putting thought, time, energy and, yes, money into the tasting process yields great benefits for your clients as well as for your company. Please join us for a “taste” of our tasting room!