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The Art of Being Unmistakable

Srinivas Rao (Host & founder, The Unmistakable Creative)

Location: Great Hall A

Date: Tuesday, February 26

Time: 9:45am - 10:45am

Pass Type: Art of Catering Food, Art of Catering Food Connect, Catersource Conference & Tradeshow, Catersource Connect - Get your pass now!

Track: Business & Operations, Special Events

Vault Recording: TBD

Conventional wisdom in the business world taught us to look at what other people do, isolate what works for them, follow a best practice, and attempt to replicate a similar result. The not so obvious issue with best practices: the results are mediocre at best or a pale imitation of our predecessors at worst. We lose the one thing that enables us to stand out in the world: the thing that only we could do in only the way that we could, the ability to put our unique fingerprint and signature on everything that we do. When the products, services, and work of any individual or organization are so distinctive that nobody else could have created them, unmistakable, the competition becomes completely irrelevant because what we’ve created is not the best of its kind, but the only. It’s only when we dare to attempt what hasn’t been proven to work that we’re able to set an example and lead rather than follow an example that’s been set. In this talk, you’ll learn to design customer experiences that people can’t help but talk about, unleash creative breakthroughs and innovation by abandoning best practices, and create products and services that make your competition irrelevant.

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