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Technology + Personal Connection: How to Marry Both Strategically

Katie Mast  (Director of Community Engagement + Partnerships, Rock Paper Coin)

Location: 230A

Date: Thursday, March 30

Time: 11:00 am - 12:00 pm

Pass Type: All Access, Combined CS/TSE Education Pass, TSE Conference Pass, TSE Premium Pass

Track : TSE-Event Safety & Technology

Vault Recording: TBD

Audience Level: All

Does your digital front door have curb appeal?
Are you aware of what your brand says about you online?
When you hear about event tech, you likely think about organizing, streamlining, and automating. Tech is supposed to make our lives easier so we can stress less, right? Well, yes — but it’s so much more than that.

In this session, Katie takes students through the emotional side of tech and your online presence, demonstrating how to leverage software and apps to cultivate a truly personalized experience that makes every client feel like a VIP and want to book! She’ll walk through the steps to build a digital environment that breeds consistency, protects your business, and enhances the process for clients and employees without sacrificing your one-of-a-kind brand personality.

Takeaways include:
• Who is coming to your digital front door: A frank look at the generations in today’s marketplace, how they prefer to use tech, and how to meet them where they are
• Staying fresh online: How to curate the perfect digital calling card and ensure a winning first impression with clients — even before the first conversation
• Ready, Set, Book: Strategic ways to maximize tech and automation without losing the personal connection that influences buying and booking decisions
• Going Digital: Building your digital footprint for your business and your team in 4 easy steps