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Tastings: The Show Must Go On, So Love It!

Jennifer Perna (Owner and Founder, Fulton Market Consulting)

Paul Larson (Executive Chef, Blue Plate Catering)

Location: R06

Date: Monday, February 25

Time: 8:30am - 9:15am

Pass Type: Catersource Conference & Tradeshow, Catersource Connect - Get your pass now!

Track: Sales & Marketing, Staff Development

Association: ICA

Vault Recording: TBD

Audience Level: All

Tastings are an integral part of our business. They are a cost of course, but also a huge selling point and client experience. Yet the majority of caterers approach tastings as a complete waste of time, money, and resources, and one that causes much conflict between front of house and back of house. Learn how to mind shift your approach to tastings as the ultimate theatrical moment in the catering sales cycle and create an experience for the customer.