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Successful Sales: A Deliberate Strategy, Part 3 of 3

Meryl Snow (Consultant, SnowStorm Solutions / Certified Catering Consultants)

Location: 228

Date: Monday, February 25

Time: 10:30am - 11:30am

Pass Type: Catersource Conference & Tradeshow, Catersource Connect - Get your pass now!

Track: Sales & Marketing, Staff Development

Association: LCA

Vault Recording: TBD

Discover the strategies and tools to achieve your sales goals. Meryl will dive deep in a 3-hour workshop
full of interactivity, designed to give you a thorough understanding and provide solutions to three major
sales issues in three consecutive sessions.
Owners or salespeople who aren’t realizing the results they desire, the cause is usually the same: They
don’t have a sales strategy.
Together we will dive into each step:
• Sales skills every salesperson should master
• 6 top challenges salespeople face in 2019 & how to solve them
• Create the strategy: What needs to happen to maximize your sales success
This deep dive is for owners, salespeople and management.
(Note: prior to the event, attendees will be asked to complete and submit a questionnaire.)

Hour #3: 10:30–11:30
Building a Sales Strategy: What Needs to Happen to Maximize Your Sales Success
You need a process that you initiate over and over again.
Sales requires a strategy, a process, a way to proceed that you can measure and monitor.
For many, the term Sales Strategy invokes up images of boardroom discussions and long PowerPoint
presentations. In fact, a progressive steel-clad sales strategy is far more realistic than that. During this
workshop you will create a sales strategy with critical components.
This deep dive is for owners, salespeople, and management.
You will learn:
• Create a sales strategy plan outlining goals, best practices, and processes designed to align the
team and create consistency
• Successful sales strategies require the right tools
• Tracking results