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Stop Selling Food & Start Selling the Experience!

Alan Berg, CSP  (Certified Speaking Professional, Wedding Business Solutions LLC)

Location: 260

Date: Wednesday, May 4

Time: 1:00 pm - 2:00 pm

Pass Type: All Access Pass, CS Conference Pass, CS Premium Pass, Combined CS/TSE Education Pass

Track : CS-Sales & Marketing, CS-Business & Professional Development

Associations & Accreditations: CMP

Vault Recording: TBD

Audience Level: All

When you go out to eat, you usually choose the restaurant and then decide what to order once you see the menu. Even if you've been there before, you'll still look for the specials before ordering. So why do so many caterers sell the food and the menu before selling the customer on choosing you as their caterer. Come to this session and hear:
• How to get the customer to focus on what's really important (and it's not price)
• How to show what's different about you than the other caterers and venues, so you can profit more!
• Where to express your USP - Unique Selling Proposition
• How to get more inquiries through your website
Caterers and venues are chasing away prospects every day because they're featuring food in their advertising and marketing. The food is a means to an end, which is a great event. When you find out WHY they're bringing people together and ask about and talk about the results they want, and the results that only you can provide, they have to choose you!