Catersource is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Learn more about Catersource at

Stop Selling and Help Them Buy!

Alan Berg, CSP  (Certified Speaking Professional, Wedding Business Solutions LLC)

Location: Room 209

Date: Tuesday, July 20

Time: 8:00am - 9:00am

Pass Type: All Access Pass, All Access Pass, CS Conference Pass, CS Conference Pass, CS Premium Pass, CS Premium Pass, Combined CS/TSE Education Pass, Combined CS/TSE Education Pass

Track: CS-Sales & Marketing, CS-Business & Operations

Associations & Accrediting: CMP

Vault Recording: TBD

Audience Level: All

By the time you get an email, contact form request, RFP or other inquiry, they're already interested in your products and/or services. One of the biggest reasons they don't buy is that you're trying to sell them what you want, instead of what they really want to have. When you learn how to ask better questions, and ditch your sales pitch, you'll be able to close more sales.