Catersource + The Special Event Schedule 2026

Do all your prospects and clients have the same personality and decision-making style as you? Certainly no. To better connect, sell, and deliver our services or messages, we must be able to speak others' languages—to shape-shift into their shoes if you will. But how do we do that and remain authentic? In this highly-acclaimed talk, Troy will implement the patterns and practices to help you better adapt, connect, communicate, and close, no matter the style.

Troy has been studying personality styles for nearly a decade and using that to build a better business. Using these "personality practices," Troy's team closes 70 to 80% of their conversations on the front-end, and ranks Top 10 in the country in reviews as well. Improving sales and communication is something we can all be comfortable with, so let's deliver on our differences.