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Social Proof: Understanding it, Earning it + Leveraging it in the Event Industry

Meghan Ely  (Principal, OFD Consulting)

Pass Type: All Access, Combined CS/TSE Education Pass, TSE Conference Pass, TSE Premium Pass

Track : TSE-Marketing

Vault Recording: TBD

Audience Level: Intermediate

As consumers, we're familiar with social proof - it drives our every decision, sometimes without even realizing it. Before we invest in a product or service, we're reading reviews, we're looking at testimonials, and we're eyeing those celebrity endorsements. The same can be said for our own brands; building that social proof is key to getting those ideal clients and referrals in the door. In this talk, award-winning publicist Meghan Ely will pull back the curtain on understanding the core values of social proof, including how to effectively earn it and leverage it within the event industry in order to take your brand to the next level.