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Sessions do fill up and seating is first come, first served. Note: Individual presentations may also be on this website shortly before the published show dates. They may or may not be the final presentation.
Earn CMP credits!
ALL education sessions at this year's conference are approved by The Events Industry Council to count toward your CMP certification. Keep your professional status up-to-date while enjoying and learning from this incredible lineup of speakers.
Robin Selden (Executive Chef | Managing Partner, Marcia Selden Catering)
Jeffrey Selden (Managing Partner, Marcia Selden Catering)
Ron Ben-Israel (Owner, Ron Ben-Israel Cakes)
Location: Ballroom F
Date: Tuesday, February 13
Time: 1:45 pm - 2:30 pm
Pass Type: All Access, CS Conference Pass, CS Premium Pass, Combined CS/TSE Education Pass - Get your pass now!
Track: CS+TSE Bridge, CS-Trends & Design
Theme: LCA member
Vault Recording: TBD
This dynamic presentation class will immerse you in the world of catering tastings, encompassing not only culinary delights but also the art of crafting memorable wedding and celebratory cake experiences. With a blend of culinary finesse and baking expertise, Robin & Jeffrey Selden, and Ron Ben-Israel we will explore the strategies and techniques to create unforgettable tasting experiences for both food and wedding cakes. From the initial consultation to palate-pleasing presentation, this class promises to transform your approach to catering tastings, including delectable wedding cakes. Join us for a delightful journey through the art of catering for weddings and crafting the perfect wedding cake.
Tailored Tastings: Discover the secrets to customizing tasting menus that reflect each couple’s unique love story and preferences, ensuring an emotional connection through both food and cake.
The Art of Presentation: Learn how to create a visually stunning and Instagram-worthy tasting experience for both the savory and sweet components of a wedding, leaving a lasting impression.
Client Communication: Master the art of effective communication during tastings, making every interaction an opportunity to build trust and solidify client relationships for catering and cake design.
Upselling and Finalizing: Explore strategies for upselling additional services and finalizing contracts during the tasting sessions, turning a tasting into a booking for both catering and wedding cakes.
Join us in “Sip, Savor, and Slice” to elevate your catering and cake business, and leave a lasting, delectable impression on your wedding clients through exceptional tasting experiences!